Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis

Abstract: This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. This thesis is part of the Marketing MBA program at University of Gävle.