Designing a User-Centered Autotagging Demo Interface for Both Technical and Non-Technical Users

Abstract: The modern design of web-based tools derives from well-established patterns and design principles that lead to the desired UX in form of comprehension and intuition. The intuitive impression is usually obtained from previous experience, however, from the use of other similar web-based tools. This thesis is conducted in collaboration with iMatrics AB. One of iMatrics ambitions is to build a long-term sustainable demo tool which is to be integrated into their web portal where their products and services are accessible from. To achieve a satisfying user experience, a large focus on the design and the needs is required to keep and increase the number of users. First impressions, intuition, usability, and overall satisfaction in terms of usability are all important factors of an interface. This paper aims at studying is the perception of these factors in a user-centered scope from both technical and non-technical users’ perspectives where remote contextual inquiry with applied design thinking will be conducted. Interviews, use case studies and surveys will be part of the data gathering process. Initially, the current autotagging demo will be studied and a new demo will be developed, evaluated and compared to the current demo. This study involves a total of 8 participants with a customer or employee relationship with iMatrics. Eventually, this study will point out the overall improvements in the new demo compared to the current demo and also suggest UX features benefiting for both technical and non-technical users.