Experiences of eating microwaved frozen vegetables among young adults : A focus group interview with an intervention

Abstract: Background: In Sweden and Europe adults fail to reach the recommendations for fruit and vegetable intake. Additionally in Sweden, young adults have the worst overall diets. Frozen vegetables have shown to take less time to cook, are less expensive and might be healthier than fresh vegetables.  Aim: The aim of this study was to explore by interviews how 18-30-year-old individuals experience eating microwaved frozen vegetables. Method: This study was a focus group interview with an intervention. The study recruited 13 individuals who microwaved frozen vegetables for a week. Three virtual focus group interviews were conducted.  Results: Five categories were found which described how the participants perceived eating frozen vegetables. 1) The idea of eating frozen vegetables, 2) The attributes of frozen vegetables, 3) Prefer other/different, 4) The microwave oven routine as a whole, and 5) Vegetables in relation to meals. Many enjoyed eating microwaved frozen vegetables although other vegetables and cooking methods were preferred. The advantages and disadvantages discussed by the participants resulted in four categories. 1) The cooking, 2) At the dinner table, 3) Experiences of frozen vegetables as a product, and 4) The importance of cost.  Many advantages were found in category one and three, but an overall downside was the lack of variation. Conclusion: It is important when designing methods to increase individuals vegetable intake that the method is simple, not time-consuming, flexible and have variation. The microwave oven fulfils most of these criteria, however it might not be for everyday use and individuals who enjoy cooking.