Design and development of interactive web site based on a customer-oriented business model for the multimedia application C3LOOPS

Abstract: The goal of this thesis is to develop and implement a prototype that is validating a specifically suggested customer-oriented business model for the interactive multimedia iPad application C3LOOPS. The starting point of the design process is the development of a business model. This is a novelty in the community of interaction design. I explain the basis of the business modeling in order to understand this important part of every successful business. I perform a research in the theory of customer behavior and applied psychology and based on it and on the new theory of neuro-linguistic programming, I design a customer-oriented business model for accomplishing a win-win strategy for this new application. This business model includes a development of a web site. It is my background for defining an interactive ¬design for the web site. Based on the requirements that I define for a design, I implement a prototype of the main component of the design – the interactive C3LOOPS navigation menu. This way I validate the design and I proof a novelty in the community of interaction design.