Untouched by an angel: A study of business angel rejection criteria during the deal screening process
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract: This thesis investigates rejection criteria used by Swedish business angels in the screening phase of their decision-making process. A verbal protocol analysis was conducted on a sample of ten local business angels as they evaluate two different investment proposals and were encouraged to vocalize their thought process. Results were then coded, analysed and presented accordingly.
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