Customer-to-Customer returns - Possibilities and environmental impacts

Abstract: In this research, the C2C returns; possibilities and environmental impacts are analysed through the existing literature and the survey. C2C returns is a concept where the returns are directly sent to the next customer. The C2C return provides better results and a solution to reduce product returns. The C2C returns prove that this phenomenon is better in reducing negative effects on the environment and improving the profit margins for the retailers. C2C returns can be possible if the behaviour of the customers is shifted from their routine of product return to the more sustainable way of handling the return. The platform established by the company for ensuring the smooth process of C2C return is very important in maintaining and managing Customer behaviour toward C2C returns