E-loyalty: A quantitative study in a high involvement market

Abstract: Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty, the relationship between e-trust and e-loyalty, as well as the relationship between convenience and e-loyalty in a high involvement market. Hypotheses: H1: E-satisfaction is positively related to e-loyalty in a high involvement market. H2: E-trust is positively related to e-loyalty in a high involvement market. H3: Convenience is positively related to e-loyalty in a high involvement market. Theory: E-loyalty; e-satisfaction, e-trust and convenience Methodology: Questionnaire Conclusion: Based on the findings in this study H1, H2 and H3 were all supported.