Development aid in an era of social media

Abstract: Social media have come to influence the way we interact, both on an individual level and an organisational level. Businesses in all industries are quickly realising that if you are not on social media you do not exist. This thesis aim to investigate how social media influence the aid market and how/if the individual consumer has changed their participatory behaviour towards aid organisations. A case study of Sweden stands as the example of how aid organisations are losing members yet experience a larger consumption of information and online participation. Social media have made it possible for aid organisations to promote transparency and anti-corruption for a more competitive market as well as allowed the public consumers voice to be heard.