The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations
Abstract: Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. This study aims to understand how practitioners adapt their roles in these scenarios during change. Acknowledging the importance of meaning co-creation and negotiation processes in organizations, observation to current practices through sensemaking and institutionalism theoretical lenses is carried out in order to unveil constraints in practitioners’ roles and practices attempting to handle complexity when tackling change.
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