BMW iSPACE

Abstract: Architecture and mobility merge together to provide space for activities away from both home and office. The densification of people’s living space and the delocalisation of the workplace are two of the biggest emerging trends in the near future. Society is constantly changing with new needs and desires. The Internet of Things, new technologies and possibilities of autonomous driving enable new approaches to redesign the traditional car. The aim of this project is to rethink mobility and especially the car as we know it today. Since it has been shown that cars are no longer used exclusively as a means of transport, but also as mobile space, the image of the car as people know it could be redrawn Since BMW i is an innovative brand, which can break new ground, it can be ahead of its time and lead society instead of following it. After the first research and examination of relevant topics, the results were further developed and worked out. The system in which the concept takes place is defined in more detail based on further investigations such as scenario, marketplace and target group. The focus is mainly on the interior and exterior of the vehicle. In addition, an insight into the inspiration and the process of aesthetic design is described and illustrated in several sketches and renderings. Then the further development in 3D and VR (Virtual Reality) is shown up to the final digital model. iSpace is a system that brings attention to  the potential new role of the car in the coming years. iSpace is rather a mobile architecture than a conventional car, which means that it is used in a completely new and fresh way. The vehicle is designed to be used mainly in the static mode and offers the possibilities of a mobile space to support the flexible and delocalised lifestyle of people. In that sense it shows a completely new view how a vehicle could look like, while creating new kind of benefits to enrich and improve the quality of life. iSpace is part of a bigger system containing several vehicles to cover different types of needs and HUBs, which are the extension of the vehicles to various locations in urban areas.