It takes two to innovate : Attitudinal commitment and business model innovation

University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik; Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

Author: Maria Olsson; Johan Matsson; [2015]

Keywords: business model innovation; value proposition; value creation; value capture; attitudinal commitment; affective commitment; normative commitment; calculative commitment; value-based commitment;

Abstract:

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