Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract: The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.
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