Thoughtful Sustainable Design : Reinvestigating Means for Attainable Ends

Abstract: Submerge into the world of Sustainable design with this researchproject that offers a thorough analysis of the latest techniques and examplesof environmental friendly products, learn how a decision support model isable to assist in making important design choices and discover how simple itcan be to follow a design framework to find solutions to design problems inthe most unexpected places, while at the same time creating lean “fat free”environmental products.The latest examples of environmental products include the first concept zeroemissionocean transport vessel, the Wallenius Wilhelmsen E/S Orcelle, abalanced combination of esthetics, sustainability and function in the SonyEricsson’s Green Heart packaging, and finally a great example of materialengineering Billerud’s FibreForm which is an innovative and environmentallyfriendly material that can replace plastic.Biomimicry which is a new discipline that studies “nature’s way” and thenimitates this designs and processes to solve design problems when integratedin a design framework that considers; function form and lifecycle is able toguide designers to create products that achieve environmental, social andeconomical sustainability that can raise quality of life and that enablehumanity to increase innovations without sacrificing our future.