What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan
Abstract: “It is change, continuing change, inevitable change, that is the dominant factor in society today.”Isaac AsimovThe development in technology and the adaptation to strategies and production techniques has led the textile industry to a completely different path, to the one on which it was for decades. The current scenario shows the world at the verge of total transition. But this much advancement is not consistent. The countries across the globe can be divided into two distinct groups, developed and the developing countries. So is also the case with the development and the advancement within these countries and the one country Pakistan which is the focus in this paper.The countries which were at the forefront in expansion and development during the industrial revolution are now leading the textile industry in all aspects and the developing countries which realized the importance of textile industry quite late, are now following the footsteps of these countries. Still there is a huge gap between their approaches and strategies, and that concerns not only the technology but other constituents of society such as education, policies and infrastructure etc.The basic thinking and objective behind the study was to identify the strategies of the Pakistani textile and clothing industry with the consequences and results as a response of these adopted strategies. The textile and clothing industry of Pakistan has always been the backbone of the country’s economy. It contributes 54% of total exports and 46% of total manufacturing income which shows the importance of this industry in the overall economy of the country. So, in order to sustain and also to increase the current contribution level, it is necessary to sustain a certain level of competency and to increase this level either by improving the system, strategies, infrastructure or policies with or without the help of government.The technology up-gradation has not only simplified the processes but also has helped different industries to extract favorable results and to shape the things according to the desires and needs. But still there are regions where the main focus of the textile industry is not on further development in the textile field but to sustain a specific level of production which they are doing by containing a certain level of technology and equipment to run their industry such as in Pakistan, while on the other hand the developing countries are involved in much more intensive development in textile field exemplified by smart and intelligent textiles, nano technology, bio mimics and tissue engineering.In order to achieve the results, an extensive and detailed search was done which was then analyzed and finally interpreted to find the desired outcome. The study showed wide differences between the general approach and strategies of people and the industry of Pakistani textile and clothing industry from its main competitors in the same region of Asia and with the other countries.
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