The Digital Sales Bell : A design proposal for a digital, motivational work tool

Abstract: This is a study within the area of computer science and industrial engineering and management, with focus on human computer interaction and management. The focal point for the thesis is work motivation with a digital approach; the possibilities of creating a digital tool that can increase sales employees’ motivation. The motivational effect of the physical Sales Bell, a tool used widely to motivate employees within sales, has been the basis of this project. A qualitative data gathering has been used to determine which functions and features the equivalent digital tool should possess. The collected data has also been the basic for creating personas and scenarios displaying the needs and potential use of the product. The agile design process has involved user-based testing and evaluations in order to develop an optimal design proposal and gain further understanding how the user perceives and interacts with the features and functions. The final prototype is presented together with a detailed specification of both interface design, software requirements and the estimated development cost. Thecase study and testing process has focused on the start-up telecom company Telness.