Design Principles in Mobile Web Usability

Abstract: As the use of mobile devices is increasing and the use of laptops and computers is decreasing it is becoming more important to design for better web usability across platforms. The established design principles for web design provide guidelines when designing and testing web usability. The principles, however, are not commonly used to evaluate and test the usability of mobile websites. This study seeks to examine how the usability of mobile and desktop websites is affected based on the adaption of established web design principles. The study is built upon an analytical framework where common keywords have been selected from a selection of established web design principles. This study takes on a qualitative approach with experimental features, using a heuristic evaluation, a usability study and an eye-tracking experiment. The study indicates that there is a connection between low adaption of certain keywords of web design principles and the usability of mobile and desktop websites, contributing to a deeper understanding of how adaption of design principles affect web usability across platforms.