Services on the Mobile Internet Service-Driven Technology Development

University essay from Lunds universitet/Företagsekonomiska institutionen

Abstract: The purpose of this thesis is to describe and analyze the services on the mobile Internet and to identify when, where, and how these service offerings can be profitable. The thesis is a qualitative study based on in-depth interviews with key stakeholders in the service value chain and with relevant experts. Case methodology have been used to gather and structure the empirical material from three cases, i-mode in Japan, SMS in Europe, and BlackBerry in the USA to be able to generate new theory as well as expand on existing theory. The analysis, based on the three cases, generates and validates a model for successful service strategy on the mobile Internet. The service strategy is called service-driven technology development. Service-driven technology development explains the success of the three cases and provides a framework to successfully develop, implement, and maintain profitable services on the mobile Internet.

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