The Conquest of YouTube: Counter-Ideological Strategies In A New Digital Left
Abstract: Over the last few years, the user-generated video-sharing online platform YouTube has been recognized by the academia as well as mainstream media as an arena for predominately rightwing political content, and radicalizing far-right extremism in particular. This thesis introduces and explores the construction of a new digital left in the left-wing phenomenon LeftTube on YouTube. Through using critical feminist discourse analysis, it examines counter-ideological strategies to alt-right beliefs on gender and sexuality in 21 videos by the four popular content creators within the community. It analyses counter-speech tactics and alternatives to far-right constructions of masculinity as well as the possibilities of left-wing politics in the online community, concluding that LeftTube can be understood as a left-wing critical knowledge project adapted to an online audience to promote leftist feminist perspectives with emancipatory goals.
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