Selecting Self-Employment: -The Influences on Female Entrepreneurs in Gaborone

Abstract: This study is based on an adapted version of the Shapero model. It aims to answer the research questions; “What makes female entrepreneurs in Gaborone perceive entrepreneurship as a desirable and feasible career choice?” and “How do role models influence the perception of the desirability and feasibility of an entrepreneurial career for female entrepreneurs in Gaborone?” This is done through utilizing a qualitative approach consisting of interviews with ten female entrepreneurs in Gaborone, in addition to three experts. Our conclusions are that the specific desirability of an entrepreneurial career consists of economic opportunities, personal development and an ability to lead and change the society. The view of entrepreneurial feasibility is primarily increased by enactive mastery and social persuasion, such as positive feedback from personal and professional contacts. The role models of the female entrepreneurs can be categorized into public figures, professional and personal contacts. Public figures mainly influence the desirability of entrepreneurship through functioning as sources of inspiration to set high goals. Professional and personal contacts influence both desirability and feasibility. Mothers were found to be the most influential type of role model.