A Study of the Entrepreneur’s Perceptions of the Born Global Phenomenon

Abstract: This dissertation sets out to explore the phenomenon of Born Globals, a small, international entrepreneurial firm. The study aims at exploring how the entrepreneur perceives the factors that influence the creation of a Born Global. This topic has been chosen since little research has been carried out in order to investigate what the entrepreneurs find important in the creation of a Born Global. This fact has been the basis in developing our study’s aim to investigate the factors’ relative importance. The first step in the investigation is the literature review which is carried out in order to gain significant knowledge about the phenomenon before collecting empirical data of our own, the deductive approach. The literature review revolves around the conceptual framework created by Andersson & Wictor (2003), which has been used to summarise other findings by other authors into the four subcategories that our found to facilitate the creation of a Born Global. In addition to these factors we have found that nation specific characteristics and company specific advantages, as well as entry modes are feasible facilitators to discuss further. When considering methodology a qualitative design has been found the most suitable. The approach used is influenced by Phenomenography which aims to describe people’s perceptions and experiences of different phenomena. In order to investigate this phenomenon we have used open interviews with two different entrepreneurs that were found through careful sampling. The companies chosen are located on two different continents and in two different businesses. The interviews have been transcribed and categorised and the empirical data have been divided into the same categories used in the literature review. This has been done in order to make it easier to read but also easier to analyse. After the summary of the empirical data we have conducted a cross analysis. In analysing the data we have looked for similarities and differences in order to draw conclusions regarding the issues set out to investigate. The empirical results and the analysis revolve around the six areas outlined in the theory, i.e. Globalisation, Entrepreneur, Networks, Industry, Entry Modes, and A fit between nation specific characteristics and company specific advantages. The two entrepreneurs consider the same factors to have had the biggest influence for the biggest part. However they disagree regarding the importance of Networks and Market Entry. These factors have both had an impact on the companies but their relative importance is disputed. We would like to stress that the investigated attitudes are subjective. It is the interviewees’ attitudes and opinions the study has been aiming at investigating and therefore it is important to identify the individual as a factor when discussing the investigation’s credibility. It is rather unlikely that we would have reached the same conclusions with different interviewees but since it is attitudes that have been investigated it is only natural and does therefore not clash with the purpose of the study.