How to survive an unpredictable and unavoidable crisis : An exploratory study on how decision-makers managed their organizational operations during the Covid-19 pandemic

University essay from Jönköping University/Internationella Handelshögskolan

Abstract: Abstract  Background The Covid-19 pandemic caused numerous restrictions to the public and businesses, forcing various industries to operate within the limitations of the pandemic. Although businesses have experienced crises before, the Covid-19 crisis was an unpredictable and unavoidable crisis. In Sweden, the event industry was heavily impacted by the restrictions and required businesses to adapt their operations to the changing environment. This research will examine the consequences of the crisis focusing on organizations operating within the conference, congress, event, and restaurant (CCER) industry, and how they responded to these consequences.   Purpose The purpose of this study is to explore how decision-makers managed the Covid-19 pandemic, the process of adapting their organization to survive in an unpredictable and changing environment, and how their work processes changed to be able to operate within the limits of the pandemic.   Method and Data This research is a qualitative study with an exploratory approach using an abductive research method. Semi-structured interviews were held with eight participants from seven different medium-sized organizations within Sweden.   Conclusion The findings from this research suggests a need for adaptation, creativity, digitalization, increased communication and collaboration both internally and externally, as well as a restructuring of the organization. This implies the need for changed work processes, alternative business operations, as well as openness and a creative mindset.

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