Innovation: a key to internationalization? : Jugaad in the context of Swedish SMEs

University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)


The purpose of this thesis is to acquire knowledge of how Swedish SMEs could use Jugaad as an advantage when internationalizing towards India and as a tool for innovation. The phenomena has been identified and analyzed in relation to innovation theories and internationalization. The research has been done following a qualitative research method, resulting in a deeper understanding of how the phenomenon works and impacts Swedish SMEs. A deductive approach towards the research has been used, due to limited empirical studies of the research phenomena.


Furthermore the literature review includes theories from internationalization, international knowledge, innovation and the phenomena Jugaad. Based upon the literature review a conceptual framework where created, visualizing the relations between the theories. The conceptual framework has further been used when studying the empirical data, collected from four different sources.


The analysis addresses the similarities differences between the theory and empirical findings, based upon the structure of the conceptual framework. The last chapter is conclusion, where the results based upon the analyze, are presented. Furthermore the implications, limitations and what we suggest for further research is presented. The main theoretical implications this thesis has created an understanding of how a Jugaad mindset can enhance innovation and create new market opportunities for companies using a frugal and flexible approach. The practical implications of this thesis resulted in that the phenomena Jugaad were unknown by the respondents. However did the respondents recognize patterns that could be aligned with the phenomena Jugaad, and agreed on the fact that innovation is key to continued success? 

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