Social Media and Negative Consumer Feedback

University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik


Social media have established themselves as a core part of our daily lives and the phenomenon keeps growing every day. They have become a platform for both businesses and people all over the world use to communicate thoughts and show off ideas. Using platforms such as Instagram, Facebook and Twitter marketing for businesses has become a must for capturing the public eye and making your brand attractive to consumers. This is an important subject and deserves focus so I have investigated how negative feedback on social media services such as Facebook and Twitter affect the company and its customers. The end goal is to understand how these businesses should use these services as mediums to effectively approach the problem. Using social mediums is complicated process and the formulation of your response is very important. Bringing the discussion offline is the best strategy for tackling the negative feedback.

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