Power Nap: Visualising sleep and neoliberal governmentality

University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

Abstract: This thesis explores how representations of sleep and sleeplessness in mass culture can be reflective of shifts in the constitution of time and self-image driven by neoliberal capitalism, using Shattered, a reality TV show and Sleep Cycle, a self-tracking app, as points of analysis. The first part of the thesis introduces various discourses around sleep, optimisation and productivity that exist in present day late capitalism, and authors and theorists who have studied them. Theories that outline the effects of capitalism on temporalities of daily life and selfhood more generally are then discussed, using Teresa Brennan, David Harvey, Jonathan Crary and Georges Gurvitch as key sources. In the second part, the cultural context and influence of reality TV and the ‘Quantified Self’ self-tracking movement are discussed, followed by separate discourse analyses of both materials which identify key discourses present throughout both. Finally, these discourses are contextualised within the contemporary neoliberal model of capitalism and the values of self-government and flexibility that it promotes, rooted in Foucauldian theories on governmentality and biopower. The thesis concludes by discussing the roles of visuality and screen technologies as an interface for biopower, the difficulties in defining governmentality, subjectivity, and self-government in neoliberalism, and the complex position of sleep in power structures that by nature have the effect of changing everyday time and relations with the body.

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