Product Requirements for Fabric Sofa Covers in Accordance with Customer Life Situation at Home

University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

Abstract: IKEA is a unique home furnishing retailer in selling water washable slip covers for living room sofa.The aim of this research is to set product requirements for sofa covers in accordance with the usage at home by customers.This was done by conducting consumer survey to understand need, reviewing existing quality, test methods and proposal of new requirements and test methods. The overall objective is every day quality guarantee and better communication with customers in store.

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