Idolizing Consumption: An Exploration of the K-pop Albums’ Relevance in a Digital Age

Abstract: This thesis looks into the rise of the K-pop album, examining how physical CDs retain relevance in a digital age. Concepts of collectability, authenticity and the gaze are explored in relation to these unique products. The relationship between consumer and K-pop ‘idol’ is understood through a semiotic breakdown of visual narratives within the product, in conjunction with the reimagined structure of the albums as a whole. Developments in merchandising have created a physical product that offers something entirely different from its practical usage; rather than buying just a physical CD, fans are purchasing a chance to connect with the idols on what is perceived to be a more personal level. K-pop albums are unique in that they are similarly structured across the entire genre. The formatting of K-pop albums could be an indication of the future of the CD album across other genres.