Why Bother? : A Multiple Case Study of SMEs’ Engagement in CSR

Abstract: Background: Corporate social responsibility has continuously developed ever since the concept first was introduced in the 1950’s up until today. In its beginning, managers who engaged in CSR did so to improve workforce efficiency. In this day and age, CSR has come to include social, environmental and economic topics and is now about creating value for the society at large. Purpose: The purpose of this study is to find the underlying reasons for why SMEs engage in CSR activities. Method: To properly fulfill the purpose of this study, we have conducted a qualitative case study. The empirical data has been collected through ten in-depth semi-structured interviews with ten different organizations from four different industries. Conclusion: The results show that SMEs believe there are expectations from customers/clients to engage in CSR and by doing so they create a competitive advantage over their competitors. In addition to this, most SMEs that engage in CSR is in the strategic stage of CSR, in activities connected to the environment. Furthermore, there are several industry-related differences as to why SMEs engage in CSR. These differences include factors such as competitive advantage, customer expectations, and requirements to follow rules and regulations.