Intercultural Management: Morocco and India

University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

Author: Deven Desai; Franck Garozzo; [2011]

Keywords: ;


In the new generation of the world “the world is flat” (Friedman), companies are going into new markets or are already in a foreign market. A major issue when youhave activities in a foreign market is the intercultural management. A lot of theories were developed around this topic to help companies to handle the problem that occurs when management fails to understand the incoming nation’s culture. The aim of this study is to apply these theories to a practical and specific case. The two mains areas explored, through the theories we choose to focus on, are: Culture and Leadership.

We choose to follow a deductive process using two research designs: the case study design and the comparative design. Our data was principally collected through our survey available at That is what was considered as primary data. We also used secondary data that was already collected by Geert Hofstede and is available on his website

Through this study we want to show the relation between culture and leadership by answering the following questions:

-How can companies benefit by having leaders who understand properly the aspects of intercultural management?

-We will discuss the methods that managers use to deal with different external cultures, preserve the internal corporate culture and maintain a stable work environment.

-What are the limitations of the use of these tools?

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