Identity Development through Volunteer Tourism : A qualitative study of WWOOF volunteers’ identity formation

Abstract: Tourism is a fast growing phenomenon. As every person has a different motivation to travel new and alternative forms of tourism are continuously developing. Depending on form of tourism and the tourist’s motivation to take on a certain trip, the experience has a smaller or bigger impression on the individual. This study examines what influences volunteer trips can have on identities, focusing on volunteers in the organization WWOOF, World Wide Opportunities on Organic Farms. To understand the development of identities, theories about identity work have been researched. The material derives from a participant observation and 14 semi-structured interviews that mainly were conducted in Oregon, USA. The analysis of the results reveals four main themes for how the individuals’ identities have changed and what factors that have caused this change. These themes are perceived change, cultural exchange, significance of place, and differences between WWOOFers and other tourists. The study shows that travels, in this case volunteer trips, affect individuals in many ways.