Make love not waste : A study of a waste management project and its public awareness components in the Korca region, Albania

University essay from Högskolan i Kalmar/Institutionen för kommunikation och design; Högskolan i Kalmar/Institutionen för kommunikation och design

Abstract:

The purpose of this thesis was to investigate a waste management project and its public awareness components, in the Korca region, Albania. We wanted to learn if the communication towards the population about the project had created an effect or not. We conducted interviews in the capital Tirana and in the Korca region situated south east in Albania. The focus on the study was on the population in the Korca region, and on the persons from the project who worked with the information towards the population. The research was a qualitative study consisting of a total of 22 standardized face-to-face interviews and 3 semi-structured interviews. A difference in the environment is now visible according to the inhabitants. We came to the conclusion that the messages conveyed to the target groups have reached an effect, but that an even bigger effect could be reached if the target groups had been more specified and the messages had been more specific.

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