The Swedish Market for Interior Doors : Market Research

Abstract:   Problem The problem of the paper is the structure and characteristics of the interior door market in Sweden. Purpose The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door. Method The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company. Result The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.