Value networks in the Colombian small-scale textile artisanal sector

Abstract: In this research, I report and analyze the experiences of people working with small-scale enterprises in the Colombian textile artisanal sector for understanding how artisanal products are delivered to national and international markets. The data was collected by interviewing design managers and managers currently working with several of these small-scale enterprises. This paper was done considering four important features: firstly, the enormous potential that the Colombian textile industry once held back in the 1960’s; secondly, Colombia’s rich and multiple artisanal creations as expression of culture and idiosyncrasy that show the country’s ample geography and culture; thirdly, the characteristics of the Colombian economy and industry which is mainly composed of micro and small enterprises; and lastly , the lack of research on small-scale value networks. In this research the idea of linear value chains is superseded by the notion of value networks, in which relationships, activities and actors are interconnected to co-create value. In this setting, culture, people and sustainability are the key factors to reach differentiation. By learning from these experiences and analyzing practices in small-scale enterprises I can suggest that, new approaches that benefit and reinforce the characteristics of the small and medium scale enterprises must be built as an opportunity for improving the lives of people in developing countries. Additionally, relationships and the order of the production and marketing flows within the value networks depend on the manager approach.