A market research for Turkish commercial banking business

Abstract: Following the liberalization of Turkish economy in 1980, Turkish macro and micro economic indicators have designated boom. Also considering the globalization effect and increase in the correlation among banking industries’ of countries, Turkey has been experiencing an evolution in banking business. Besides, fed with some economic crises effects, the customers’ perceptions about “new ways of banking” in this dynamic environment are worthwhile to study from a marketer’s viewpoint. To achieve over-performance in commercial banking business in Turkey, first step is to know about the current factors which are affecting marketing decisions of commercial banks.