Internal and External factors that influence the ecotourists : A study on green consumer behavior, applied to ecotourism

University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

Author: Sarah Poupineau; Claire Pouzadoux; [2013]

Keywords: ecotourism; consumer behavior; tourism marketing mix; green behavior; ecotourism segmentation; questionnaire;

Abstract:

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