Sport, a gateway to international influence?
Abstract: Small states are vulnerable to disrupting occurrences in the international system, for example, conflicts. A way to counter bate this is by controlling the policy environment, which can be done by having a strong soft power. There are many ways one can gain soft power, one of which is via sports. Therefore, has this thesis set out to explain and examine Sweden’s sport diplomacy role on soft power. With the concepts of credibility and soft power package, the reader gets an understanding of how sports play a role in a state’s soft power. Qualitative textual analysis has been used to analyse sport diplomatic initiatives for underlying themes, such as culture and values. The researcher has created nine analytical questions for the material, which are divided in three different categories Representation, Recognition and Reputation. All to get a better understanding of the complex relationship between sports and soft power. The result of the analysis shows that sports do play a role in Sweden’s soft power and that its sport diplomacy contains two major themes Human rights and Sustainability.
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