Creating a model for customer loyalty in banking industry of Iran

Abstract: The customer loyalty concept has received much attention from both academics
and practitioners in different industry.
Banking industry is also not excluded and because it has a highly interaction
with the customers, getting familiar with this concept would be very
important and helpful for managers in defining strategies.
So this research attempts to find the customer loyalty factors and their
relationships with banking industry in one of the developing countries in
order to provide a model for this concept.

In order to do this a questionnaire is designed and validated ,then based on
the data which were gained from the 400 respondents