Vänskap och affärsverksamhets inverkan på varandra inom nätverksföretagande : Fallstudie av Oriflame Cosmetics

University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

Abstract:

Each day we are being swamped with commercial messages from companies, this makes us select which messages we take in. We can screen off marketing from companies, but how do we react when friends are trying to sell us products? The purpose of this study is to examine, if and if so, friendship relations and business activities influence each other within a network marketing company and also to illuminate these effects. The study shows that network companies do not only offer economic opportunities and consumption of products, but also social fellowship.

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