Wear Beyond Tear

Abstract: The topic of environmental issues, in relation to clothing consumption, was researched with the intention of contributing to the lessening of its negative effects. The conclusion was that an extended amount of use would result in less need for new production, where most of the emissions come from, thus making the system more efficient resource-wise. To achieve this the product designed is the outline of a business concept focusing on extending the use of discarded clothes by making them more desirable. This project tests and motivates the types of practises that could make such a business ethical and successful. This is done by making small scale experiments and looking into the need, system and marketing