Possible Solutions of Car Parking Problem of Retail Business in Gothenburg City Center

Abstract: Reduction of car parking place is a current phenomenon for most businesses in the Gothenburg inner city. Many customers are reluctant to buy products (especially high volume products) from shops in the city center due to shortage of car parking space. A number of businesses have already disappeared from the city center because of this problem. The main objective of the project is to find out possible solutions for minimizing the problem of reduced parking in the city, so that no other business is likely to disappear and so that consumers may feel free to visit and enjoy shopping as much as they want. The distribution system might be improved to provide better customer service. Additionally, new business strategies could be implemented to continue the upward trend of selling. To do this, people should be properly informed about new radical business services that will allow them to return to the city center like they used to. A convenient solution to the mentioned problem would mean good results for retail businesses. Overall, it must benefit consumers to buy high volume merchandises from stores in the city center and this will only be possible when parking problem is resolved.