Urban Turism in the city of Växjö : Current development and future limits

Abstract: This essay discusses the development of urban tourism in the Swedish city of Växjö. It targets current development measures and possible future threats the tourism planners might encounter. As the concept of urban tourism is relatively new, there are plenty of opportunities, as well as obstacles to consider. The essay discusses factors that makes cities attractive to visitors and later on applies these factors to the case study of Växjö, alongside with an analysis of current measures and ideas that are taken by the management there. After this second discussion, the reader will have gotten a good picture of the urban tourism atmosphere in Växjö and can than read about the problems and limitations of such measures. This discussion is done through a comparison of various sources, including literature and scientific articles that target dealing urban tourism development in both the positive and the negative direction. Data and information from the Växjö Kommun and the Tourism Office in Växjö are also included in the discussion. The outcome of this essay includes hits and reasoning about improvements of the development and its limitations, so that a successful urban tourism market might be established.