Electromobility in Sweden – Towards a New Dominant Business Model Design?

Abstract: Developing business models in the area of electromobility is one of the primary challenges in order to successfully electrify road transport. As any technology the electric vehicle (EV) or the charging infrastructure that fuels it will not have any value unless one finds ways to commercialise those technologies. This thesis investigates the early stages of business model development within electromobility from the perspective of utilities that are active on the Swedish market. Doing so emerging business model patterns are being presented and eventually evaluated with regards to their advantages and disadvantages from the perspective of utilities. Drawing on these findings factors relevant for utility competitiveness within these emerging business models are being identified.