The internationalisation process of the firm : a case study
Background: The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation.
Purpose: The purpose of this thesis is to study to what extent the Uppsala model is applicable to a small manufacturing firm, and to see if the theory, combined with the Porterian framework, can provide a more solid framework for the description of the internationalisation process of the firm.
Method: The master thesis is based on one personal interview with the CEO of the study object, Bukowski design.
Results: The internationalisation process of the firm can to some extent be explained using the Uppsala model. It is, however, valuable to complete the picture with, for example, Porter’s theories, that permit a deeper understanding.
AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)