Factors indicating first-mover advantages and second-mover advantages

Abstract: Many studies has been made in order to understand the concept of first-mover advantages and second-mover advantages but the researchers are divided in their opinions of which factors are influencing and to what extent these factors influence the companies. Therefore, the purpose of this dissertation was to develop a framework which unifies and explains the factors indicating first-mover advantages and second-mover advantages. Also the importance of these factors was tested in three different industries namely; the industry of private banking, the ice-cream industry and the mobile phone industry.