Sustainability entrepreneurship in Transition Economies: Role of sustainability in Sustainability Entrepreneurship in case of Russia
Abstract: Sustainable development and sustainability entrepreneurship are the hot topic in the academic literature. With high importance of the context where entrepreneurships operate, it is vital to study sustainability beyond the border of the developed countries. On the one side, transition economies are complex places to start sustainable startups. On the other side, transition economies are lagging behind in sustainable development and thereby create opportunities to bring new and radical solutions. This paper used a qualitative method, single-case study, based on the empirical data from three companies in Russia. This research shades light on the role of sustainability in the process of the development of sustainability entrepreneurship firms. This paper concludes that there are several aspects that are influenced by the experience from the abroad and presence of the foreign MNEs in the transition economy. Moreover, cultural and societal differences of transition economies also forces sustainability entrepreneurs to adapt to these characteristics, and create different pathways of value proposition.
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