Revenue Generation in Data-driven Healthcare : An exploratory study of how big data solutions can be integrated into the Swedish healthcare system

Abstract: Abstract The purpose of this study is to investigate how big data solutions in the Swedish healthcare system can generate a revenue. As technology continues to evolve, the use of big data is beginning to transform processes in many different industries, making them more efficient and effective. The opportunities presented by big data have been researched to a large extent in commercial fields, however, research in the use of big data in healthcare is scarce and this is particularly true in the case of Sweden. Furthermore, there is a lack in research that explores the interface between big data, healthcare and revenue models. The interface between these three fields of research is important as innovation and the integration of big data in healthcare could be affected by the ability of companies to generate a revenue from developing such innovations or solutions. Thus, this thesis aims to fill this gap in research and contribute to the limited body of knowledge that exists on this topic. The study conducted in this thesis was done via qualitative methods, in which a literature search was done and interviews were conducted with individuals who hold managerial positions at Region Västerbotten. The purpose of conducting these interviews was to establish a better understanding of the Swedish healthcare system and how its structure has influenced the use, or lack thereof, of big data in the healthcare delivery process, as well as, how this structure enables the generation of revenue through big data solutions. The data collected was analysed using the grounded theory approach which includes the coding and thematising of the empirical data in order to identify the key areas of discussion. The findings revealed that the current state of the Swedish healthcare system does not present an environment in which big data solutions that have been developed for the system can thrive and generate a revenue. However, if action is taken to make some changes to the current state of the system, then revenue generation may be possible in the future. The findings from the data also identified key barriers that need to be overcome in order to increase the integration of big data into the healthcare system. These barriers included the (i) lack of big data knowledge and expertise, (ii) data protection regulations, (iii) national budget allocation and the (iv) lack of structured data. Through collaborative work between actors in both the public and private sectors, these barriers can be overcome and Sweden could be on its way to transforming its healthcare system with the use of big data solutions, thus, improving the quality of care provided to its citizens. Key words: big data, healthcare, Swedish healthcare system, AI, revenue models, data-driven revenue models