Driving Changes Through Podcasting : an Analysis on the Use of Podcasting by French Activists

Abstract: Through discontinuous growth and its use in multiple sectors the podcasting established itself as a medium to be reckoned with in the future. Recently, the mainstream scene of French podcasting has seen, among its usual professionally produced shows, the presence of a few podcasts involving a clear and subjective message of activism. These manifestations, although a minority in the head of the charts, are only the visible part of a phenomenon made possible by the “long-tail” dimension of this medium. Indeed, although overwhelmed by the multitude of shows forming this tail, various activist circles have been able to take advantage of the myriad of useful qualities that this medium affords by creating their own programs. With the aim of grasping the interest shown by French activists in podcasting, this thesis was supported by the interviews of two French citizens working for progress through podcasting. The findings of these discussions were backed by active listening to the episodes produced and hosted by these participants and by three auto-ethnographic vignettes tracing the various stages of the creation of a podcasting show by the author of this work. The analysis of these results has been treated under the lenses of adequate theories to demonstrate that activists have a practical relationship with podcasting allowing them to reach their community active offline through participatory and independent episodes