The preferred Complex Purchase Process in-store – A case study on IKEA

University essay from Lunds universitet/Företagsekonomiska institutionen

Abstract: The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment.

  AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)