What factors influence an individual to adopt the usage of mobile banking? : A study regarding customer behaviour in mobile banking

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Frida Holmkvist; Caroline Karlsson; Miranna Kuossari; [2016]

Keywords: Mobile banking; customer behaviour; banking industry; technology adoption; theory of planned behaviour; diffusion of innovations theory; trust; attitude;

Abstract:

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