Vientamese suppliers in Swedish apparel value chains : a focus on insertion and upgrading

Abstract: This thesis aims to contribute to global value chain studies by examining an empirical case of vietnamese apparel firms in Swedish clothing value chains with a focus on insertion and upgrading issues . we apply mixed method of  both qualitative and quantitative tools from a holistic approach researching from both vietnamese suppliers and Swedish buyers perspective. Our findings show some progressive improvements of Vietnamese suppliers in GVC especially of private sector. In swedish value chain trust and long term cooperative business realtions for mutual benefits are among the key points for insertion and ugrading. On Vietnamese suppliers side, lack of information serves as the main reson for their reluctance in approaching Swedish market . Willingness to listen to buyer's advice or suggestions and management strategic Vision of development are critical for upgrading sucess of suppliers.