Working for change: experiences of Danish and Swedish diversity consultants

Abstract: The six participants, two in Sweden and four in Denmark, interviewed for this thesis are all organizational outsiders: they consult organizations on how to create diverse workplaces. The empirical, qualitative material is analyzed within an interdisciplinary framework consisting of feminist, queer, anti-racist, affect and critical diversity theories. The focus of the thesis concerns resistance from organizational actors, how to engage and maintain an interest in diversity work in organizations as an outsider, and the motivations of the participants. Finally, the thesis analyzes the role of, and differences in, anti-discrimination workplace legislation in Sweden and Denmark. While some participants find the legislation irrelevant or counterproductive to their work, others find it legitimizing and helpful. The paradigms of the participants vary greatly, and are reflected in their approaches, motivations and attitudes toward legislation. Some rely predominantly on the business case, while others merge it with social justice arguments. My analysis suggests that the paradigms of the participants vary due to differences in personal and educational background, and that participants based in Sweden experience increased legitimacy and freedom to choose discursive strategies than those in Denmark, who experience a somewhat skeptical attitude toward diversity initiatives. I conclude that detailed, preventive measures in workplace legislation and policies are key to an increased legitimization of diversity work.